BMJ 2008;336:1450 (28 June), doi:10.1136/bmj.a491
The next logical step
The BMJ is about to undergo another shift in the way that it publishes its content, which we hope will provide benefits for both readers and authors. From the beginning of July we will be publishing content continuously on bmj.com. All our articles will be published on line as they become ready, so bmj.com will update several times a day. Once published, articles will then be selected for a subsequent print issue.
Why are we doing this? It’s a logical extension of what we’ve been doing for some time with online first publication of research, and it will give all articles the benefit of faster publication.1 This makes most sense in the context of research, news, and other topical items, but all authors appreciate seeing their work published as soon as possible.
Continuous publication also gives readers more flexibility in the way they engage with our content: as a continuous
Fiona Godlee, editor, Tony Delamothe, deputy editor, Jane Smith, deputy editor
1 BMJ, London WC1H 9JR