Reputation managment: your identity, your story - December 1, 2017

Reputation management: your identity, your story 

Office of Scholarly Communications, California Digital Library

Allegra Swift, UC San Diego

"Having a digital presence beyond your formal academic work can be immensely beneficial. The trick is to take control of that digital presence and ensure that it works to your benefit. Luckily, there is help to be found; publishers, universities, and academic libraries all provide resources to help their academic communities effectively curate a professional, online scholarly identity.

What’s in a Name: Scholarly Identity, Reputation Management

So what do we mean by “scholarly identity” and why should one’s identity be curated? Traditionally, an academic’s reputation, offline or online, was built by publishing in prestigious journals or with important presses, by an affiliation with influential institutions or people, or by presenting at national and international conferences. Your impact was largely measured by the length of your CV and your citation rate. What’s changed? New opportunities for measuring and communicating impact are developing and being incorporated into traditional systems of review. How and with whom your work is communicated has been forever altered. The infrastructure and the expectations are changing."

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